Building brand identity and digital product design for an Australian cryptocurrency exchange serving retail and institutional investors.

I provided design strategy for Clanz, a multi-product fintech ecosystem encompassing Digital Exchange, Wallet, and Investment platforms. The engagement covered brand identity development, digital product design across web and mobile touch points, and supporting marketing collateral.

Working within the rapidly evolving cryptocurrency landscape, the design needed to balance accessibility for retail users with the sophistication expected by institutional investors whilst establishing trust in an emerging market category.

AI trading pivot

Clanz shuttered retail operations and went into hibernation in early 2022 as the ‘Crypto Winter’ deepened following the collapse of TerraUSD and FTX. They continue to operate with a small team focused on AI trading and institutional investors.