Sun Mum Weather Service
Cast your mind back to late 2013. TikTok was just a sound, Instagram didn’t have ads, and Facebook was the social media platform of choice for young people.
Queensland is the skin cancer capital of the world. You don't just have to be careful at the beach; you have to be careful every day. But try telling that to teenagers. Research showed the teenagers know what to do; they just forget to do it. And a little reminder each day would be enough to change behaviour.
So we created the Sun Mum Weather Service, 95 kilos of love and affection, delivering a daily weather and UV radiation forecasts to their Facebook feeds.
Client — Queensland Health
Agency — JuniorCru
Role — Art direction, design, copywriting
Awards — 2 BADC Gold, 5 BADC Silver, 5 BADC Bronze
KPIs exceeded in under 4 weeks
Weekly reach over 330,000
Video views during campaign over 450,000
Sun Mum was a hit with the youth audience and appeared in different iterations until 2018