Yoyogi Japanese Craft Beer

ROLE

Illustration

Graphic design

The team behind Harajuku Gyoza and Fritzenberger know a thing or two about beer. They've been brewing award-winning ale from behind the bar for years. So when it was time to launch Japanese inspired beer and cider, they knew exactly how to do it.

Each brew was paired with a native spirit animal, illustrated in a minimalist style and imbued with the quirk Harajuku Gyoza restaurants are known for.

The cans need to stand out in a crowded craft market; the minimalist style and bold colours are designed to jump off the shelf.