Yoyogi Beer & Cider

Yoyogi Brewing Co.
Packaging design

The team behind Harajuku Gyoza and Fritzenberger know a thing or two about beer, they've been brewing award winning beer from right behind the bar for years. So when it was time to launch their first Japanese beverage line, Yoyogi Japanese Craft Beer & Cider, they knew what to do.

We wanted a brand that would stand out in a crowded craft market, but include the Japanese quirk the Harajuku Gyoza restaurants are known for. We paired each brew with some well known (and not so well known) native Japanese fauna, illustrating them in a minimalist style with bold colour that bursts off the shelf.

Look for Yoyogi Pale Ale on shelves early 2020 or sample the Yoyogi range at select Harajuku Gyoza restaurants.

Japanese macaque
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Japanese black bear
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Red-crowned crane
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Racoon dog
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Sika deer
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Japanese honey bee
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Japanese green pheasant
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