Yoyogi Japanese Craft Beer

Illustration & Packaging
2018–2020
ROLE

Illustration

Graphic design

The team behind Harajuku Gyoza and Fritzenberger know a thing or two about beer. They've been brewing award-winning ale from behind the bar for years. So when it was time to launch Japanese inspired beer and cider, they knew exactly how to do it.

Each brew was paired with a native spirit animal, illustrated in a minimalist style and imbued with the quirk Harajuku Gyoza restaurants are known for.

yb_set_monkey
yb_set_deer
yb_set_bear
yb_set_bee
yb_set_tanuki
yb_set_crane
yb_set_fox
yb_set_rabbit
yb_set_phesant

The cans need to stand out in a crowded craft market; the minimalist style and bold colours are designed to jump off the shelf.

yb_label_pale-ale
yb_can_pale-ale
yb_label_ipa
yb_can_ipa
yb_label_black-lager
yb_can_blacklarger
yb_label_honey-ale
yb_can_honey-cream
yb_label_dry-lager
yb_can_dry-lager
yb_label_xpa
yb_can_xpa
yb_label_mid
yb_can_sky-mid
yb_label_pocky-porter
yb_can_pocky
yb_label_cider
yb_can_cider