Tokyo Trip Timer

Japan National Tourism
Digital campaign

Stopovers are commonplace when you're flying overseas from Western Australia. So to get people excited about the new daily direct flights from Perth to Tokyo with ANA, we gave them a chance to win a trip for two to Japan.

They just had to guess the inaugural flight time, down the second.

The campaign was a hit with Western Australians. We partnered with The UrbanList, and with their large WA database we promoted the campaign through targeted social and owned media.

Oh and by the way, the flight time was 9hr 11min 40sec.

Results

– 481,276 impressions (+2%)
– 5,938 unique entries (+642%)
– 12,656 pageviews (+322%)

Role

Concept
Art direction
Visual design

Credits

Agency : Circul8
Copywriter : Matt Koo
Motion design : Tian Wang
Developer : Honza Blasko

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Promotion
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Contact