Sun Mum Weather Service

Queensland Health
Integrated campaign
2014

Cast your mind back to late 2013. Instagram didn’t have ads, Snapchat had just released ‘Stories’, and Facebook was the social media platform of choice for young people.

Queensland is the skin cancer capital of the world. You don't just have to be careful at the beach; you have to be careful every day. But try telling that to teenagers. Research showed the teenagers know what to do; they just forget to do it. And a little reminder each day would be enough to change behaviour.

So we created the Sun Mum Weather Service, 95 kilos of love and affection, delivering a daily weather and UV radiation forecasts to their Facebook feeds.

RESULTS

KPIs exceeded in under 4 weeks

Weekly reach over 330,000

Video views during campaign over 450,000

Sun Mum was a hit with the youth audience and appeared in different iterations until 2018

ROLE

Art direction

Design

Copywriting

AWARDS

BADC Gold
BADC Silver
BADC Bronze

TEAM

Agency → JuniorCru

Copywriter → Oliver Beeston

Creative Director → Jonathan Drapes

Director → Charlie Ferguuson