Sun Mum Weather Service Queensland Health Integrated campaign
Cast your mind back to late 2013. Instagram didn’t have ads, Snapchat had just released ‘Stories’, and Facebook was the social media platform of choice for young people.
Queensland is the skin cancer capital of the world. You don't just have to be careful at the beach; you have to be careful every day. But try telling that to teenagers. Research showed the teenagers know what to do; they just forget to do it. And a little reminder each day would be enough to change behaviour.
So we created the Sun Mum Weather Service, 95 kilos of love and affection, delivering a daily weather and UV radiation forecasts to their Facebook feeds.
KPIs exceeded in under 4 weeks
Weekly reach over 330,000
Video views during campaign over 450,000
Sun Mum was a hit with the youth audience and appeared in different iterations until 2018
Role — Art direction, design, copywriting
Agency — JuniorCru
Awards — 2 BADC Gold, 5 BADC Silver, 5 BADC Bronze