Sun Mum Weather Service

Queensland Health
Integrated campaign

Sun safety is taught from a very young age in Australia, but as kids become teenagers, their priority shifts from sun safety to everything else. Getting them listen is a challenge, particularly when it’s the government telling you not to get a tan. So we created the Sun Mum Weather Service, 95 kilos of love and affection delivering a daily weather forecast to teenager’s Facebook news feeds.

Results

– 51,000+ Facebook followers
– Weekly reach 330,000+
– 5 year run (retired 2017)

Awards

2 ✕ BADC Gold
5 ✕ BADC Silver
5 ✕ BADC Bronze

Role

Concept
Art direction
Design
Copywriting

Credits

Agency : JuniorCru
Creative director : Jonathan Drapes
Copywriter : Oliver Beeston
Director : Charlie Fergusson

Contact