The Sydney Science Trail is a week-long event that promotes the achievements and research of Australian scientists. And during the pandemic, the challenge was to take a successful real-world event and turn it into a compelling online experience.
26,708 unique users during event
5,892 links to external science content
3,335 plays of video content
Agency → Circul8
Designer → Fabian Gouby
Copywriter → Matt Koo
Development → Honza Blasko
Product Manger → Janine Googan
The Sydney Science Trail aims to attract primary school students and position science as an exciting subject to explore.
We designed and illustrated five worlds to represent the week's themes: Earth, Space, Animals, Technology and Plants.
A draggable map interface, combined with beautiful illustrations, created a lush and visually exciting site for kids to explore.
We used quizzes and badges to keep users engaged and encourage them to explore more content, as well as a small competition to incentivise database capture.
We worked with over forty partner organisations to produce scientific content for the trail. It was a complex exercise wrangling, writing and reworking content to create a cohesive experience, showcasing the fantastic achievements and knowledge.