QP's retail food sales had been under attack from numerous competitor centres for several months, so we capitalised on one of the biggest store openings of the year to up the lunchtime trade.
Enter New Shanghai, a.k.a. Chinese à la QP.
Owned media, commuter publications, social and good ol' train station hand outs, was enough to send customers flooding back to the tune of a 23.8% sales increase.
– 23.8% increase in sales
– ROI of 6:1 with a 2:1 target
A&NZ Shopping Centre Awards Sales Promotion of the Year
Agency : Junior
Creative director : Jonathan Drapes
Copywriter : Josie Burns
Photographer : Simon Fleming