Inferno Range

Pizza Capers
Integrated campaign

How can you show heat-lovers just how hot the new Pizza Capers Inferno Range is? Blow it up.

Believe it or not, actually blowing up a pizza doesn’t look that appetising. So it was no easy task capturing Pizza Capers' signature mouth-watering food styling, while it travels through the air.

But we did it, thanks to a few trade secrets. We worked with Simon Hammond to capture the explosion on film and Nadine Shaw to create the incredible stills for print and online.

Role

Concept
Art direction
Design

Credits

Agency : JuniorCru
Creative director : Jonathan Drapes
Copywriter : Andie Graham
Director : Simon Hammond
Production : Taxi Films
Post Production : Cutting Edges
Photography : Nadine Shaw

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