Social design system
Optus Sport release stacks social content each week for its English Premier League coverage. They needed a bespoke style that combined the EPL broadcast and Optus master brand structure in a social friendly format.
To maintain consistency across formats, platforms and designers, and allow quick turn around for breaking news; a flexible design system was required that could be picked up and produced with little direction.
Agency : We Are Social
Creative Director : Phil Shearer