Cannes Young Lions: Australian final

Murdoch Childrens Research Institute
Print campaign

The 24 hour brief was to convince people to donate to the Murdoch Children’s Research Institute.

We demonstrated how donations to life-saving research can result in infinite benefits for years to come. Readers insert a banknote into the print ad to see the long-term effect their donation could have.

Year

2013

Role

Concept
Art direction
Design

Credits

Copywriter : Josie Burns

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Cannes Young Lions: Australian final

Alzheimer’s Australia
Print campaign

the 24 hour brief was to tell people that by supporting Priceline, they’re supporting charities for women. We could choose one or more charities to focus on.

We chose Alzheimer’s Australia. To create a sense of empathy for women suffering from the disease, we took nursery rhymes — something everyone's familiar with — and made it less familiar.

Year

2012

Role

Concept
Art direction
Design

Credits

Copywriter : Josie Burns

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