Astrolabe Rebrand

Astrolabe Group
Brand Strategy, Website & Design
2020

Our job was to reposition the Astrolabe brand and refresh the visual design of their website and comms. Through the development process we identified empathy as a distinctive and meaningful position in the category that is authentic to Astrolabe's vision and operating principles.

Astrolabe puts empathy for people first. The people and communities affected by the change and the people who manage the complexity of change. By doing this, they can achieve measurably better results.

ROLE

UX design

Visual design

Interaction design

TEAM

Agency → Circul8
Strategiest → Phil Watson

Copywriter → Matt Koo

Developer → Nitai Campbell

Product Manger → Janine Googan

AG_brand-image_5_circle_rgb
AG_brand-image_2_circle_rgb
AG_brand-image_4_circle_rgb
AG_brand-image_3_circle_rgb
AG_brand-image_6_circle_rgb
ag_brand_illustraiton_1
ag_brand_illustraiton_2
ag_brand_illustraiton_3
ag_brand_illustraiton_4
ag_brand_illustraiton_5
ag_brand_pattern_1
ag_brand_pattern_2
ag_brand_pattern_3
ag_brand_pattern_4
ag_site_mob_1
ag_site_mob_2
ag_site_mob_3
ag_site_dsk_1
ag_site_dsk_3
ag_site_dsk_2
ag_site_dsk_4