QueensPlaza Photography

Role

Concept
Art direction
Design

Year

2013

Credits

Client → Colonial First State
Agency → Junior
Creative director → Jonathan Drapes
Photographer → Israel Rivera
Stylist → Kimberly Gardener

Brief

To develop the 2013 annual photography concepts for QueensPlaza’s seasonal campaigns. 

Challenges

Historically QueensPlaza photography is shot in a white studio with white props, so each year it becomes more of a challenge to create something different and exciting. We were also required to tie in QueensPlaza’s partnership with Japanese-born, Australian fashion designer Akira Isogawa.

Approach

For the Spring/Summer photography, we paired our model with vintage bicycles, colourful jumpsuits and swimwear. We drew inspiration from Akira’s floral designs and Japanese heritage for Autumn/Winter. Styled in elegant flowing gowns, our model made her way down a staircase lined with origami-style floral arrangements.


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Contact

Want to chat? corey@hellocorey.com

Want to chat? corey@hellocorey.com

Want to chat? corey@hellocorey.com

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