Pizza Capers Inferno Range

Role

Concept
Art direction
Design

Year

2014

Credits

Client → Pizza Capers
Agency → JuniorCru
Creative director → Jonathan Drapes
Copywriter → Andie Graham
Director → Simon Hammond
Production → Taxi Films
Post Production → Cutting Edges
Photography → Nadine Shaw

Brief

Our job was to get heat-lovers excited for Pizza Capers new Inferno Range — spicy pizzas you can make even hotter with the bonus Tabasco sauce.

Solution

We blew it up.

Approach

Believe it or not, blowing up a pizza for real doesn’t look that appetising. So it was no easy task to blow up the pizza while still capturing Pizza Capers signature mouth-watering food styling. But we did it, thanks to a few trade secrets. I worked with director Simon Hammond to capture the explosion on film and photographer Nadine Shaw to create the incredible stills for print and online.

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Contact

Want to chat? corey@hellocorey.com

Want to chat? corey@hellocorey.com

Want to chat? corey@hellocorey.com

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