Optus Sport: EPL Social Content

Art direction, design, social


We Are Social

Creative Director, Phil Shearer


Optus Sport releases dozens of social content pieces every week for its English Premier League coverage in Australia. They needed a style that combined the EPL broadcast and Optus master brand structure in a social friendly format.


To maintain consistency across multiple formats, platforms, designers and allow quick turn around for breaking news and events, a flexible design system was required that could be picked up and produced with very little explanation.

The system
The system is based on a rectangular grid, elements can be stacked in any configuration, meaning previously created parts can be reused. Executions were differentiated by colour, drawing from brand and club palettes, while the images were adjusted with a duotone treatment, cut out and layered for added depth.


Other projects

Type FacesTypography, illustration

The Simple HangerProduct design

MDA National: Student Renewal AnimationArt direction, animation, copywriting

The Producers: The Right StuffArt direction, design

Typoster: The Best of TimesTypography, Design

A Simple DeskFurniture design

Optus Sport Social: EPLArt direction, design, social

Lurpak Herb and Spice BlendsProduct design, art direction

Lurpak Freestyle TipsConcept, art direction, design, social

Sun Mum Weather ServiceConcept, art direction, design, copywriting, social

Bridge to BrisbaneConcept, art direction, design

Pizza Capers Inferno RangeConcept, art direction, design

QueensPlaza PhotographyConcept, art direction, design

QueensPlaza Food Court RelaunchConcept, art direction, design

Cannes Young Lions FinalistsConcept, creative direction, art direction, design

Junior Paper Craft WebsiteConcept, art direction, design, craft

© Corey Silva 2018