Product design, art direction, illustration
Creative director and copywriter, Phil Shearer
Food economist and stylist, Hannam Meppem
Photographer, William Meppem
Lurpak's global, above the line campaign Go Freestyle encourages foodies to throw out the recipe books and explore new flavours using Lurpak Spreadable. Our job was to create a gift with purchase to encourage shoppers to pick up a tub of Lurpak Spreadable at the supermarket.
Lurpak is considered a premium item and while it has a very loyal following, it can be challenging to gain new customers because of its higher price tag.
We develop a range of Lurpak branded herb and spice blends to be included with the new line of Freestyle Tips.
Our team worked with local supplier Spice & Co. to develop three unique blends. We then worked with food economist Hannah Meppem to create bespoke tips for each blend.
I took inspiration from the blend’s colour and ingredients to create the illustrations for each label. I used a mixture of whole ingredients and plants to create a more interesting visual pattern.
MDA National: Student Renewal AnimationArt direction, animation, copywriting
The Producers: The Right StuffArt direction, design
Typoster: The Best of TimesTypography, Design
Fritzenberger Brand ExplorationBrand development
A Simple DeskFurniture design
Optus Sport Social: EPLArt direction, design, social
Lurpak Herb and Spice BlendsProduct design, art direction
Lurpak Freestyle TipsConcept, art direction, design, social
Sun Mum Weather ServiceConcept, art direction, design, copywriting, social
Bridge to BrisbaneConcept, art direction, design
Pizza Capers Inferno RangeConcept, art direction, design
QueensPlaza PhotographyConcept, art direction, design
QueensPlaza Food Court RelaunchConcept, art direction, design
Cannes Young Lions FinalistsConcept, creative direction, art direction, design
Junior Paper Craft WebsiteConcept, art direction, design, craft
Stop Flooding My Record Collection: Charity ExhibitionProduct design, craft
© Corey Silva 2018