Junior Paper Craft Website

Role

Concept
Art direction
Design
Craft

Year

2012

Credits

Agency → Junior
Creative director → Jonathan Drapes
Art director → Alan Crowne

Brief

A new website for Junior (then JuniorCru, now Ogilvy Brisbane). Junior had a rep for their weird and wonderful websites. Of course, it had to be a fine balance of the two to appeal to a broad range of clients.

Approach

Fellow art director, Alan Crowne and I spent around 6 months sketching, building, photographing and hand-crafting the 1970’s science-fiction inspired bunker. It featured all the things that made Junior, Junior — our work, animated table tennis players, hidden Easter eggs and even a live stream to a monkey enclosure — weird and wonderful, remember?

jw_content-4

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Contact

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