Cannes Young Lions: Australian final

Role

Concept
Art direction
Design

Year

2013

Credits

Copywriter → Josie Burns

24-hour brief

Convince people to donate to the Murdoch Children’s Research Institute.

Solution

We demonstrated how donations to life-saving research can result in infinite benefits for years to come. Readers insert a banknote into the print ad to see the long-term effect their donation could have.

Cannes Young Lions: Australian final

Role

Concept
Art direction
Design

Year

2012

Credits

Copywriter → Josie Burns

24-hour brief

To tell people that by supporting Priceline, they’re supporting charities for women. We could choose one or more charities to focus on.

Solution

We chose Alzheimer’s Australia. To create a sense of empathy for women suffering from the disease, we took nursery rhymes — something everyone is familiar with — and made it less familiar.

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Contact

Want to chat? corey@hellocorey.com

Want to chat? corey@hellocorey.com

Want to chat? corey@hellocorey.com

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