QueensPlaza Photography

2013 / Concept + Art direction + Design

QueensPlaza Photography

2013 / Concept + Art direction + Design

QueensPlaza Photography
My role
Concept + Art direction + Design

The team
QueensPlaza  /  Client
Junior  /  Agency
Jonathan Drapes  /  Creative director
Josie Burns  /  Copywriter
Israel Rivera  /  Photographer
Kimberly Gardener  /  Stylist

Brief
To develop the 2013 annual photography concepts for QueensPlaza’s seasonal campaigns. 

Challenges
Historically QueensPlaza photography is shot in a white studio with white props, so each year it becomes more of a challenge to create something different and exciting. We were also required to tie in QueensPlaza’s partnership with Japanese-born, Australian fashion designer Akira Isogawa.

Approach
For the Spring/Summer photography, we paired our model with vintage bicycles, colourful jumpsuits and swimwear. We drew inspiration from Akira’s floral designs and Japanese heritage for Autumn/Winter. Styled in elegant flowing gowns, our model made her way down a staircase lined with origami-style floral arrangements.

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