QueensPlaza Photography

2013 / Concept + Art direction + Design

QueensPlaza Photography

2013 / Concept + Art direction + Design

QueensPlaza Photography
My role
Concept + art direction + design

The team
QueensPlaza  /  Client
Junior  /  Agency
Jonathan Drapes  /  Creative director
Josie Burns  /  Copywriter
Israel Rivera  /  Photographer
Kimberly Gardener  /  Stylist

Brief
To develop the 2013 annual photography concepts for QueensPlaza’s seasonal campaigns. 

Challenges
Historically QueensPlaza photography is shot in a white studio with white props, so each year it becomes more of a challenge to create something different and exciting. We were also required to tie in QueensPlaza’s partnership with Japanese-born, Australian fashion designer Akira Isogawa.

Approach
For the Spring/Summer photography, we paired our model with vintage bicycles, colourful jumpsuits and swimwear. We drew inspiration from Akira’s floral designs and Japanese heritage for Autumn/Winter. Styling our model in elegant, flowing gowns as she made her entrance down a staircase lined with origami-style, floral arrangements.

Other projects

Optus Sport social: EPL
Lurpak® Freestyle Tips
Cannes Young Lions Finalists
Stop Flooding My Record Collection
Bridge to Brisbane
QueensPlaza Food Court Relaunch
Lurpak® Herb & Spice Blends
Pizza Capers Inferno Range
Junior Paper Craft Website
A Simple desk