Concept + art direction + design
QueensPlaza / Client
Junior / Agency
Jonathan Drapes / Creative director
Josie Burns / Copywriter
Israel Rivera / Photographer
Kimberly Gardener / Stylist
To develop the 2013 annual photography concepts for QueensPlaza’s seasonal campaigns.
Historically QueensPlaza photography is shot in a white studio with white props, so each year it becomes more of a challenge to create something different and exciting. We were also required to tie in QueensPlaza’s partnership with Japanese-born, Australian fashion designer Akira Isogawa.
For the Spring/Summer photography, we paired our model with vintage bicycles, colourful jumpsuits and swimwear. We drew inspiration from Akira’s floral designs and Japanese heritage for Autumn/Winter. Styling our model in elegant, flowing gowns as she made her entrance down a staircase lined with origami-style, floral arrangements.