QueensPlaza Photography

Role
Concept, art direction, design

Client
QueensPlaza

Agency
Junior

Credits
Creative director, Jonathan Drapes
Copywriter, Josie Burns
Photographer, Israel Rivera
Stylist, Kimberly Gardener

Year
2013

Brief
To develop the 2013 annual photography concepts for QueensPlaza’s seasonal campaigns. 

Challenges
Historically QueensPlaza photography is shot in a white studio with white props, so each year it becomes more of a challenge to create something different and exciting. We were also required to tie in QueensPlaza’s partnership with Japanese-born, Australian fashion designer Akira Isogawa.

Approach
For the Spring/Summer photography, we paired our model with vintage bicycles, colourful jumpsuits and swimwear. We drew inspiration from Akira’s floral designs and Japanese heritage for Autumn/Winter. Styled in elegant flowing gowns, our model made her way down a staircase lined with origami-style floral arrangements.

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© Corey Silva 2017