Pizza Capers Inferno Range

Role
Concept, art direction, design

Client
Pizza Capers

Agency
JuniorCru

Credits
Creative director, Jonathan Drapes
Copywriter, Andie Graham
Director, Simon Hammond
Production, Taxi Films
Post production, Cutting Edge
Photographer, Nadine Shaw

Year
2014

Brief
Our job was to get heat-lovers excited for Pizza Capers new Inferno Range — spicy pizzas you can make even hotter with the bonus Tabasco sauce.

Solution
We blew it up.

Approach
Believe it or not, blowing up a pizza for real doesn’t look that appetising. So it was no easy task to blow up the pizza while still capturing Pizza Capers signature mouth-watering food styling. But we did it, thanks to a few trade secrets. I worked with director Simon Hammond to capture the explosion on film and photographer Nadine Shaw to create the incredible stills for print and online.

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© Corey Silva 2017