Optus Sport: EPL Social Content

Role
Art direction, design, social

Client
Optus

Agency
We Are Social

Credits
Creative Director, Phil Shearer

Year
2016

Brief
Optus Sport releases dozens of social content pieces every week for its English Premier League coverage in Australia. They needed a style that combined the EPL broadcast and Optus master brand structure in a social friendly format.

epl-logo-animation

Challenges
To maintain consistency across multiple formats, platforms, designers and allow quick turn around for breaking news and events, a flexible design system was required that could be picked up and produced with very little explanation.

The system
The system is based on a rectangular grid, elements can be stacked in any configuration, meaning previously created parts can be reused. Executions were differentiated by colour, drawing from brand and club palettes, while the images were adjusted with a duotone treatment, cut out and layered for added depth.

epl-build-animation
epl_content-3
epl-content-4

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© Corey Silva 2017