Pizza Capers Inferno Range

2014 / Concept + Art direction + Design

Pizza Capers Inferno Range

2014 / Concept + Art direction + Design

Pizza Capers Inferno Range
My role
Concept + art direction + design

The team
Pizza Capers  /  Client
JuniorCru  /  Agency
Jonathan Drapes  /  Creative director
Andie Graham  /  Copywriter
Simon Hammond  /  Director
Taxi Films  /  Production
Cutting Edge  /  Post Production
Nadine Shaw  /  Photographer

Brief
Our job was to get heat-lovers excited for Pizza Capers new Inferno Range, spicy pizzas you can make even hotter with included Tabasco sauce.

Solution
We blew it up.

Approach
Believe it or not, blowing up a pizza for real doesn’t look that appetising. So it was no easy task balancing Pizza Capers signature mouth-watering, food porn style with the explosion. Both stills and motion were captured in stages and layered to create the effect. 

I worked with director Simon Hammond to capture the explosion on film and photographer Nadine Shaw to create the incredible stills for print and online.

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