Pizza Capers Inferno Range
Concept + art direction + design
Pizza Capers / Client
JuniorCru / Agency
Jonathan Drapes / Creative director
Andie Graham / Copywriter
Simon Hammond / Director
Taxi Films / Production
Cutting Edge / Post Production
Nadine Shaw / Photographer
Our job was to get heat-lovers excited for Pizza Capers new Inferno Range, spicy pizzas you can make even hotter with included Tabasco sauce.
We blew it up.
Believe it or not, blowing up a pizza for real doesn’t look that appetising. So it was no easy task balancing Pizza Capers signature mouth-watering, food porn style with the explosion. Both stills and motion were captured in stages and layered to create the effect.
I worked with director Simon Hammond to capture the explosion on film and photographer Nadine Shaw to create the incredible stills for print and online.