Optus Sport social: EPL

2016 / Art direction + Design

Optus Sport social: EPL

2016 / Art direction + Design

Optus Sport: English Premier League social content
My role
Art direction + design

The team
Optus  /  Client
We Are Social  /  Agency
Phil Shearer  /  Creative director

Brief
Optus Sport releases dozens of social content pieces each week across Facebook and Twitter for its EPL coverage in Australia. They needed a style that combined the EPL broadcast and Optus master brand structure in a social friendly format.
Challenges
To maintain consistency across multiple formats, platforms, designers and allow quick turn around on breaking news and events; a flexible design system was required that could be picked up and produced with little to no explanation. 

The system
The system is based on a rectangular grid, elements can be stacked in any configuration, meaning previously created parts can be reused. Executions are differentiated by colour, drawing from brand and club palettes; images are adjusted with a duotone treatment, cut out and layered for added depth.

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