Junior Paper Craft Website

2012 / Concept + Art direction + Design + Craft

Junior Paper Craft Website

2012 / Concept + Art direction + Design + Craft

Junior Paper Craft Website
My role
Concept + art direction + design + craft

The team
Junior /  Agency
Jonathan Drapes  /  Creative director
Alan Crowne  /  Art director

Brief
A new website for Junior (now Ogilvy Brisbane).

Challenges
Junior had a reputation for being weird and wonderful and having even weirder and wonderfuller websites — I mean, our logo was a sperm.

Solution
1970s science fiction inspired bunker made out of paper. Why? Because we can.

Approach
Myself and fellow art director Alan Crown spent around 6 months sketching, building, photographing and hand crafting over a hundred models, landscapes, bunkers and characters for the site.

It featured all the things that made Junior, Junior like our work, animated table tennis players, hidden easter eggs and a live stream to a monkey enclosure — basically lots of weird shit.

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