Junior Paper Craft Website

2012 / Concept + Art direction + Design + Craft

Junior Paper Craft Website

2012 / Concept + Art direction + Design + Craft

Junior Paper Craft Website
My role
Concept + Art direction + Design + Craft

The team
Junior  /  Agency
Jonathan Drapes  /  Creative director
Alan Crowne  /  Art director

Brief
A new website for Junior (now Ogilvy Brisbane).

Challenges
Junior had a rep for their weird and wonderful websites. Of course, it had to be a fine balance of the two to appeal to a broad range of clients.

Solution
1970’s science-fiction inspired bunker, made out of paper.

Approach
Art director, Alan Crowne and I spent around 6 months sketching, building, photographing and hand-crafting over a hundred models, landscapes, bunkers and characters for the site.
 
It featured all the things that made Junior, Junior — our work, animated table tennis players, hidden Easter eggs and even a live stream to a monkey enclosure — weird and wonderful, remember?

Other projects

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QueensPlaza Food Court Relaunch
Pizza Capers Inferno Range
QueensPlaza Photography
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Lurpak® Freestyle Tips
Cannes Young Lions Finalists
Optus Sport Social: EPL