Cannes Young Lions Finalists

2012–2013 / Concept + Creative direction + Art direction + Design

Cannes Young Lions Finalists

2012–2013 / Concept + Creative direction + Art direction + Design

Cannes Young Lions Australian final
Year
2012

My role
Concept + Creative direction + Art direction + Design

The team
Josie Burns  /  Copywriter

24-hour brief
To tell people that by supporting Priceline, they’re supporting charities for women. We could choose one or more charities to focus on.

Solution
We chose Alzheimer’s Australia. To create a sense of empathy for women suffering from the disease, we took nursery rhymes — something everyone is familiar with — and made it less familiar.
Cannes Young Lions Australian final
Year
2013

My role
Concept + Creative direction + Art direction + Design

The team
Josie Burns  /  Copywriter

24-hour brief
Convince people to donate to the Murdoch Children’s Research Institute.

Solution
We demonstrated how donations to life-saving research can result in infinite benefits for years to come.

Approach
Readers insert a banknote into the print ad to see the long-term effect their donation could have.

Other projects

QueensPlaza Food Court Relaunch
Optus Sport Social: EPL
Junior Paper Craft Website
Typoster: The Best of Times
Stop Flooding My Record Collection
Pizza Capers Inferno Range
Lurpak® Herb & Spice Blends
QueensPlaza Photography
Fritzenberger Brand Exploration
Bridge to Brisbane